62% of businesses already have an app or are in the process of building one, according to one ContractIQ survey.
Of all these businesses, 20% use their apps for branding purposes, 30% have revenue-generating apps, and 50% use them for support and engagement.
However, regardless of what your main reason is, it will ultimately lead to the same end result: Increased revenue.
Yes, it’s more than just a branding or communication tool.
It’s a revenue-generating machine.
Even if you have no plan to offer your product or service on your app, you have the opportunity to create a new revenue stream by monetizing the app with advertising.